C
Customer lifetime value (CLV)
The total predicted revenue a business expects from a customer throughout their entire relationship, crucial for guiding retention and acquisition strategies.
Read full descriptionCustomer retention
What is customer retention? Learn the definition, why it matters for loyalty & reflects ongoing product value in our glossary entry.
Read full descriptionD
Daily active users (DAU)
A key metric measuring the number of unique users who engage with a product on a given day, often tracked with WAU and MAU to gauge user engagement.
Read full descriptionDigital adoption
What is Digital Adoption? Understand the process of learning & effectively leveraging digital tools like software & apps to achieve goals. Glossary term.
Read full descriptionDigital transformation
What is Digital Transformation? Explore how integrating digital tech changes business operations & value delivery. Requires digital adoption. Glossary term.
Read full descriptionF
Feature adoption
What is Feature Adoption? Understand how to measure the usage of specific software features, indicating user activation & engagement. Glossary definition.
Read full descriptionI
In-app messaging
The capability to communicate with users directly through a web or mobile product via targeted messages like lightboxes, tooltips, surveys, and banners.
Read full descriptionM
Monthly active users (MAU)
A key metric measuring the number of unique users who engage with a product within a 30-day period, often used with DAU and WAU to assess user engagement.
Read full descriptionP
Product experience (PX)
Define Product Experience (PX). Understand the user's end-to-end journey within a digital product, from onboarding to value realization. Glossary term.
Read full descriptionProduct roadmap
A high-level, visual summary of a product's intended direction, priorities, and future initiatives, guiding communication and development.
Read full descriptionProduct validation
The crucial process of testing and evaluating a product idea with its target audience before committing significant development resources.
Read full descriptionProduct-led growth (PLG)
Define Product-Led Growth (PLG). Learn the business strategy where the product drives acquisition & retention through great user experience & value. Glossary.
Read full descriptionR
Revenue churn
The percentage of subscription revenue a company loses from existing customers over a specific period, indicating financial impact of churn and downgrades.
Read full descriptionS
Session replay
A tool for visualizing individual user interactions (clicks, scrolls, mouse movements) within a product to understand behavior and identify usability issues.
Read full descriptionSoftware Experience Management (SXM)
What is Software Experience Management (SXM)? Explore the practice of optimizing user interactions with software for value & intuitiveness. Glossary term.
Read full descriptionU
User adoption
The process where users become proficient with a product and integrate it into their regular routines, finding ongoing value.
Read full descriptionUser analytics
The process of analyzing user behavior data combined with profile attributes to gain a comprehensive understanding of users and their product interactions.
Read full descriptionUser experience (UX)
What is User Experience (UX)? Learn how it covers ease of use, utility & satisfaction when interacting with a digital product. Glossary definition.
Read full descriptionUser interface (UI)
Define User Interface (UI). Learn about the visual & interactive elements like layout, buttons & menus users interact with in digital products. Glossary.
Read full descriptionUser onboarding
The process of guiding new users to understand and successfully use your product, helping them realize its value quickly and effectively.
Read full descriptionUser retention
A key metric measuring the percentage of users who continue to use your product over a specific period, crucial for sustainable growth.
Read full descriptionUser segmentation
The process of dividing your user base into distinct groups, or segments, based on shared characteristics such as behavior, demographics, or feedback responses.
Read full descriptionV
Voice of the customer (VoC)
Define Voice of the Customer (VoC). Learn the systematic approach to collecting, analyzing & acting on feedback to understand needs & improve products.
Read full descriptionW
Weekly active users (WAU)
Define Weekly Active Users (WAU). Learn how this key metric measures unique users engaging with a product weekly, indicating engagement frequency. Glossary.
Read full descriptionWhat is Quackback?
What is Quackback? Discover our user feedback & product analytics platform, designed to help you understand users & build better products. Glossary entry.
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