Quackback
Product Analytics

Analytics to understand users

Visualize feedback trends, conversion funnels, and user journeys to build better products that drive growth.

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Chart Type
Event
Group By

Spot trends early

Identify emerging patterns in user behavior before they become obvious.

Visualize conversion funnels

See exactly where users drop off in your product journey and optimize critical points.

Map user journeys

Understand the full user experience from first touch to power user.

Track Over Time

Visualize feedback trends

Monitor key metrics like NPS, CSAT, or specific survey scores over time. Understand how sentiment changes in response to product updates, feature launches, or market shifts.

  • Segment your data

    Filter trends by user segments, properties, or survey metadata to uncover deeper insights. See how trends differ for trial users vs. paid customers, or by industry.

  • Identify patterns

    Spot upward or downward trends quickly to proactively address issues or capitalize on positive momentum.

User Sentiment Score
CSAT
NPS
Analyze Conversion

Understand user funnels

Track how users progress through key flows, like onboarding or feature adoption. Identify drop-off points by analyzing survey responses at each stage of the funnel.

  • Pinpoint bottlenecks

    See exactly where users are getting stuck or abandoning a process. Correlate drop-offs with specific feedback themes.

  • Segmented funnels

    Compare funnel performance across different user segments (e.g., by plan, role, acquisition channel) to tailor improvements.

Map User Paths

Visualize user journeys

Connect feedback responses to the actual paths users take through your product. Understand the context behind feedback by seeing the steps leading up to a specific comment or rating.

  • Contextual insights

    Don't just see *what* users said, but *where* and *when*. Understand the experience surrounding specific feedback points.

  • Segmented journeys

    Analyze how journeys differ for various user segments. Do high-value customers navigate differently than trial users? Identify patterns in successful (or unsuccessful) journeys.