Quackback is a user feedback and product analytics platform built to elevate your understanding of user experience and empower you to build software that truly resonates with your customers.
Our platform helps product teams, engineers, and businesses of all sizes improve users' experience with their software, whether those users are external customers or internal teams. In today's digital-first world, the software experience is paramount, and Quackback provides the tools to make it exceptional.
Who can use Quackback?
Anyone interested in deeply understanding user behavior and improving digital experiences can benefit from Quackback. Key users include:
- Product Teams: To gather qualitative and quantitative insights for data-driven roadmaps, prioritize features based on user needs and impact, and validate hypotheses quickly.
- Software Engineers: To receive direct, contextual feedback on features they build, understand real-world usage patterns, and identify areas for performance or usability improvements.
- Startups & Founders: To build user-centric products from day one, achieve product-market fit faster by iterating based on continuous feedback, and efficiently allocate limited resources.
- UX/UI Designers: To observe real user interactions via session replays, identify usability friction points, and test design prototypes with targeted user segments.
- Customer Support Teams: To gain deep context on user-reported issues by reviewing session replays and feedback, leading to faster resolutions and proactive problem-solving.
- Marketing Teams: To understand user journeys across the application, optimize conversion funnels by identifying drop-off points, and segment users for targeted campaigns.
- Sales Teams: To understand prospect pain points by analyzing common feedback themes, and tailor demonstrations to highlight the most relevant solutions.
"Empowering you to build products users love, backed by data, not just hunches."
We believe that understanding your users shouldn't be a guessing game. Quackback was born from the need to bridge the gap between what users do, what they say, and what they truly need. Our mission is to provide clear, actionable insights that drive impactful product decisions.
How does Quackback work?
Unlike disparate point solutions for analytics, surveys, or session replays, Quackback offers a unified platform. This means your user data isn't siloed, providing a holistic view of the user experience and reducing the friction of switching between multiple tools.
Quackback integrates seamlessly into your application, allowing you to:
- Capture: Effortlessly collect comprehensive data. This includes:
- Automatic tracking of user interactions like clicks, page views, and feature usage.
- Versatile feedback collection through in-app surveys, link surveys, and email surveys.
- Pixel-perfect session replays capturing the user's complete journey.
- Analyze: Transform raw data into actionable intelligence. Our platform enables you to:
- Segment users based on behavior, demographics, or custom attributes.
- Visualize trends and patterns with intuitive dashboards and customizable reports.
- Identify correlations between user behavior, feedback, and outcomes like conversion or churn.
- Engage: Proactively communicate with and guide your users. With Quackback, you can:
- Deliver targeted in-app messages, announcements, and feature highlights.
- Create interactive product tours and onboarding checklists for new users.
- Trigger messages based on user behavior or specific segments to provide timely assistance.
- Iterate: Continuously refine your product and user experience. Quackback supports this by:
- Providing a closed-loop system where insights directly inform product improvements.
- Allowing A/B testing of in-app messages and guides to optimize engagement.
- Tracking the impact of changes on user behavior and key metrics over time.
What can you do with Quackback?
Quackback offers a comprehensive set of tools within its all-in-one platform, empowering you to deeply understand and improve your product's user experience.
Product analytics
Gain a clear picture of what users do within your product and how they interact with different features. Our Product Analytics suite is built around three core pillars, enhanced by powerful segmentation:
- Trends: Monitor key product metrics, KPIs, feature adoption, and engagement levels over time. Visualize data through customizable dashboards and reports to track progress and identify shifts in user behavior.
- Funnels: Define and analyze multi-step user conversion funnels to understand precisely where users drop off in critical workflows like onboarding, feature discovery, or checkout. Identify bottlenecks and opportunities for optimization.
- Journeys: Explore the diverse paths users take through your product. Understand common sequences of actions, discover alternative workflows, and identify how different user segments navigate your application.
- Segmentation: Apply granular filters across Trends, Funnels, and Journeys. Segment users based on behavior, demographics, custom attributes, feedback responses, or any combination to gain deeper insights into specific user groups.
Feedback collection
Gather rich, contextual user insights directly from your users at various touchpoints. With Quackback, you can:
- Versatile Survey Types: Design and deploy a wide range of surveys, including Net Promoter Score (NPS), Customer Satisfaction (CSAT), Customer Effort Score (CES), feature requests, bug reports, and general feedback forms.
- Targeted Surveying: Precisely target your surveys to specific user segments based on their attributes or in-app behavior, or trigger them based on specific events or page views to maximize relevance and response rates.
- Centralized Feedback Hub: Collect and manage all qualitative feedback in one place, allowing for easy analysis, tagging, and prioritization alongside quantitative user data.
- Multi-channel Deployment: Distribute surveys through various channels, including in-product pop-ups, embeddable website forms, shareable links, and email, to reach users where they are most comfortable.
User engagement tools
Proactively communicate with your users, guide them through your product, and encourage desired actions. Our engagement suite includes:
- In-App Messaging: Build and launch no-code in-app announcements, banners, modals, and tooltips to highlight new features, share important updates, or provide contextual help.
- Interactive Product Tours & Guides: Create step-by-step interactive product tours and walkthroughs to guide new users through key features and workflows, accelerating their time-to-value.
- Onboarding Checklists: Develop onboarding checklists to help new users discover core functionalities and complete key activation steps, ensuring a smooth and successful initial experience.
- Personalized Communication: Tailor your in-app messages and guides based on user attributes, behavior, lifecycle stage, or feedback history to deliver highly relevant and impactful communication.
Session replays
See your product through your users' eyes to understand their exact experience and uncover hidden usability issues. Session replays enable you to:
- Pixel-Perfect Recordings: Watch high-fidelity video recordings of user sessions, capturing every click, scroll, mouse movement, and form interaction as if you were looking over their shoulder.
- Advanced Filtering & Search: Quickly find relevant replays by filtering based on user actions, visited pages, feedback submissions, JavaScript errors, user segments, or specific events.
- Identify UX/UI Issues & Bugs: Visually identify usability problems, confusing interface elements, rage clicks, dead clicks, and bugs that might not be reported through other channels.
- Collaborative Problem-Solving: Easily share specific session replays or timestamped moments with your development, design, or support teams to facilitate quick understanding and collaborative resolution of issues.
Simplified product improvement cycle with Quackback
For example, the cycle typically involves:
- Collecting Data: Utilizing Analytics, Feedback tools, and Session Replays.
- Identifying Insights: Analyzing the collected data to find user pain points and areas for improvement.
- Prioritizing & Planning: Deciding which features or fixes to work on based on impact and effort.
- Implementing Changes: Developing and deploying the updates.
- Engaging & Guiding Users: Announcing new features or guiding users through changes.
- Measuring Impact and repeating the cycle.
This iterative process, fueled by Quackback's integrated tools, leads to continuous improvement and ultimately, to increased user satisfaction and business growth.
Key benefits of using Quackback
- Unified Platform: Access analytics, feedback, engagement tools, and session replays all in one place, eliminating data silos and tool fatigue.
- Actionable Insights: Move beyond raw data to truly understand user behavior and sentiment, enabling data-informed decisions.
- Improved User Experience: Identify and fix pain points, optimize user flows, and provide timely support to create a more intuitive and satisfying product experience.
- Increased Engagement & Retention: Effectively onboard users, guide them to value, and keep them informed, leading to higher adoption rates and reduced churn.
- Faster Iteration Cycles: Quickly gather feedback, validate ideas, and measure the impact of changes to continuously improve your product.
By using Quackback, teams can move from speculation to certainty, ensuring that every product decision is informed by real user data and aimed at delivering maximum value.
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