Quackback

Behavioral targeting in Quackback

Learn how to use behavioral data to target your surveys effectively in Quackback.

Behavioral targeting allows you to trigger surveys based on specific user actions or patterns of behavior within your product or website. This approach ensures that you're collecting feedback at the most relevant moments, leading to more contextual and actionable insights.

Understanding Behavioral Targeting

Behavioral targeting involves:

  • Tracking user interactions and events within your product
  • Defining trigger conditions based on these behaviors
  • Presenting surveys to users when these conditions are met

Setting Up Behavioral Targeting

Step 1: Implement Event Tracking

  1. Integrate Quackback's SDK or API into your product.
  2. Define and track key user events (e.g., feature usage, page views, purchases).
// Example of tracking a custom event
QuackbackSDK.trackEvent('feature_used', { featureName: 'chat' });

Step 2: Create Behavioral Triggers

  1. In your Quackback dashboard, go to "Targeting" > "Behavioral Triggers".
  2. Click "Create New Trigger".
  3. Define the conditions for your trigger using tracked events and properties.

Example trigger:

Trigger Specificity

Create specific, well-defined triggers to ensure you're targeting the right users at the right time.

Step 3: Apply Triggers to Surveys

  1. When creating or editing a survey, go to the "Targeting" section.
  2. Select the behavioral trigger(s) you want to use.
  3. Set any additional conditions (e.g., cooldown period between surveys).

Types of Behavioral Triggers

  1. Feature Usage: Trigger surveys based on how often users interact with specific features.
  2. Milestone Completion: Present surveys when users reach certain milestones (e.g., 30 days of active usage).
  3. Purchase Behavior: Target users based on their purchase history or cart abandonment.
  4. Engagement Level: Trigger surveys for highly engaged or at-risk users.
  5. Navigation Patterns: Present surveys based on how users navigate through your product.

Combine Triggers

You can combine multiple behavioral triggers to create highly specific targeting conditions.

Best Practices for Behavioral Targeting

  1. Relevance is Key: Ensure your survey content is directly related to the triggering behavior.

  2. Timing Matters: Set appropriate delays or conditions to avoid interrupting the user's workflow.

  3. Respect Frequency Caps: Limit how often individual users receive surveys to prevent survey fatigue.

  4. Test and Iterate: Continuously monitor the performance of your behavioral triggers and refine them as needed.

  5. Combine with Segmentation: Use behavioral targeting in conjunction with user segmentation for even more precise targeting.

Context Preservation

When possible, reference the triggering behavior in your survey questions to provide context and improve response quality.

Analyzing Behaviorally Targeted Surveys

  1. In your survey results, use the "Trigger Filter" to view responses from specific behavioral triggers.
  2. Compare results across different triggers to identify patterns or areas for improvement.
  3. Use the insights gained to inform product decisions and prioritize feature development.

Data Privacy

Ensure your behavioral tracking and targeting practices comply with relevant data protection regulations and your privacy policy.

Advanced Behavioral Targeting Techniques

Predictive Targeting

Use machine learning models to predict when users are most likely to provide valuable feedback:

  • Likelihood to respond to surveys
  • Optimal times for survey presentation
  • Potential for providing critical feedback

Multi-touch Attribution

Track user behavior across multiple touchpoints to understand the full context of their experience:

  • Cross-platform usage patterns
  • Long-term user journeys
  • Interaction sequences leading to key outcomes

By leveraging behavioral targeting in Quackback, you can collect more relevant, timely feedback that provides deep insights into your users' experiences and helps drive meaningful improvements to your product.